There are several services available to give priority routing, fast VPN connections, direct routing via private WAN, etc. These services basically streamline your connection to a game server to give you the fastest route possible. Many people have issues with ping due to routing tables which are hardcoded mostly. These services often use a customised approach where they seek out the fastest route and reevaluate it often. Think of it like Google maps finding you alternate routes if there's traffic build up. The fastest route isn't always the most direct one when traversing the international virtual highways of the internet. We're looking to set up partnerships with these services to offer discounts to our players.