The time spent was reducing the gap, not changing a few UI elements. The UI was only done to show players exactly what was happening and when, removing confusion. If we kept it 1 to 100 people would a) not notice an differences as they leveled or b) wondered why they only noticed differences at certain points which was something that happened with the original. This is very concise. Each level provides a 2% increase and that is also where the aoe/splash increases as well. No guessing needed.